Content marketing is the creation and distribution of relevant, educational and informative content to attract, acquire and engage clearly defined audiences.
Contact usContent Strategy
Creating relevant content for multiple channels
Strategic Approach
The key to a successful content marketing campaign is crafting high quality, relevant content that is of value to your specific target markets.
40 years' experience
Spreckley’s dedicated, experienced content strategists & content marketing team, headed up by veteran technology journalists and B2B copywriters, is here to advise our clients on content strategy and to assist them in developing the best content ideation, creation and distribution to meet their business needs and objectives.
Our experienced content writers craft content that genuinely ‘adds value’ and that gives the reader, viewer or listener business insights, information or knowledge that they previously did not know or possess.
"Spreckley has been an amazing PR agency partner for us. The team easily understood the essence of the brand, our core message and what is quite a complex and specific product."
Definitive content strategy delivers insightful content that engages and informs your audience.
Engaging content
A successful content marketing strategy is built around creating great content that your target audiences, customers and potential investors or business partners want to read, watch or listen to.
There are multiple types of content that can be used in a content marketing campaign, from short-form blogs and social media posts, through to email newsletters, long-form white papers, public speeches, market research reports, thought leadership articles, ebooks and multimedia content such as webinars, podcasts, videos and infographics.
Website content
Website copywriting that boosts user experience.
Spreckley’s experienced website copywriters work closely with web designers and UX specialists, using a range of techniques to improve the overall user experience of your site.
Market Reports
Data-based narratives that cut through the noise. From B2B or consumer surveys, through to white papers, eBooks or longer-form market research reports, Spreckley’s content team craft data-based narratives that help you to tell your stories in ways that resonate deeply with your target audiences, regardless of the industry.
Speech Writing
Effective and persuasive speechwriting is an art. Writing effective and persuasive speeches is a special discipline. Spreckley’s content team works closely with clients to ensure that any speeches or public remarks they make are well-informed, concise and easily understood by listeners.
Video & multimedia
Use video and multimedia to capture imagination. High-quality video and visual multimedia content are vital elements of any impactful marketing or PR campaign. Spreckley’s content team works closely with video producers and multimedia designers to craft visual content that captures the imagination.
Contact usStrategic communications
Effective public relations is more than just media relations, it includes strategic campaigns that are well-planned to maximise impact.
Strategic communicationsCorporate reputation
A successful corporate reputation strategy is built on establishing a close relationship of trust.
Corporate reputationMedia relations
Fostering effective and valuable relationships with media is vital to any successful public relations campaign.
Media relationsAnalyst relations
Adopt a strategic approach to developing your relationships with industry experts.
Analyst relationsCrisis communications
Effective communications is invaluable when navigating a crisis.
Crisis communications